Evaluating New Stories New Audiences

Durnin Research and DC Research are delighted to have been commissioned by the Association of Independent Museums (AIM) to carry out the evaluation of AIM’s New Stories New Audiences programme. 

Funded by the National Lottery Heritage Fund, AIM’s New Stories New Audiences scheme offers grants of up to £15,000 to museums to deliver projects that tell a new story that will attract a new audience for their organisation. 

The evaluation will continue throughout the New Stories New Audiences scheme, assessing the impacts of supported each year, and concluding in with a final report in early 2025.

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