The Natural History Museum has appointed Durnin Research to Evaluate the Economic Impact of Dippy on Tour.
Dippy, the Natural History Museum’s iconic Diplodocus cast, is on a natural history adventure across the UK. Dippy has already visited Dorset County Museum, Birmingham Museum and Art Gallery, Ulster Museum, Kelvingrove Art Gallery and Museum in Glasgow, and most recently at the Great North Museum: Hancock, Newcastle.
Dippy will be shortly be visiting the National Museum Cardiff, and then Number One Riverside Rochdale and Norwich Cathedral.
This study has been commissioned to develop a consistent and robust evaluation of the additional economic and volunteering impacts generated by Dippy on Tour across the eight partner venues.
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Jonathan Durnin Research 