Durnin Research Ltd and partners DC Research Ltd have delivered ‘Research into admissions pricing policy in museums and its impact’ for the Association of Independent Museums (AIM) and partners Arts Council England, Museums Galleries Scotland, the Welsh Government, the National Museum Directors’ Council, and the Art Fund.
This research explores current admissions pricing policy in museums and their impact, and is designed to help museums and galleries consider how they might optimise their income, position themselves effectively in the market, whilst maintaining their accessibility. It includes a comprehensive and detailed overview of current charging approaches, useful benchmarking data and a range of case studies.
Alongside the in-depth research report, an accompanying Success Guide condenses crucial findings and is designed to help inform museums in the process of reviewing their pricing strategies. Key topics include the importance of business planning, 2023 pricing benchmarks, effective communication, audience targeting, and specific lessons for charging and non-charging institutions.
Click the link to find out more, download the reports, and book your place on forthcoming webinars https://aim-museums.co.uk/research-admissions-pricing-policy
Jonathan Durnin Research 